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2023 DeKalb Revitalization Committee
Preliminary Draft Revitalization Proposal

I GREW UP IN DEKALB.

I WENT TO SCHOOL IN DEKALB.

MY FAMILY HISTORY IS IN DEKALB.

I OWN A BUSINESS IN DEKALB.

I WORSHIP IN DEKALB.

I PLAY IN DEKALB.

I WORK IN DEKALB.

I LIVE IN DEKALB.

I BELIEVE IN DEKALB.

WELCOME (BACK) TO DEKALB:  REBRANDING & MARKETING

Objectives:

 

Work with DeKalb Town Board to rebrand the town as a community on the rise and a great place for business and recreation.

Promote our assets and inspire investors with revitalization plans. Let world know we are actively seeking development. 

Promote DeKalb as a bedroom community and haven for remote workers. 

Look at marketing ideas to bring in more visitors and tourists.  Change public opinion on town.

Possible Ideas:

Launch social media, website, physical brochure to highlight our town

Directory of businesses, events, resources, recreational opportunities, FAQ's

Compile stats: cars that go through, reasons to stop, to invest

Highlight Amish wares for tourists

Work with SLC Tourism, Chamber

Signs at town limits listing businesses

Signs on Rt 11 pointing toward parks, Kendrew, etc

Sell "I Believe in DeKalb" merch to raise funds, awareness, and community pride - shirts, lawn signs, signs in store windows.

TALK OF THE TOWN:
PROMOTIONS & PUBLIC RELATIONS

Objectives:

Seek to better promote events, projects, businesses in the community

Utilize both digital and analog means of publicity to reach most people

Work with local press, school newsletter, local organizations

Possible Ideas:

Establish a press release method to make sure local media knows about events

Work with Town Boards to publish digital community calendar, post articles  and photos from events

Coordinate with other community leaders to sync PR efforts across the towns to make sure there's always something happening and people are well informed.

Create flyers and social media posts.

DeKalb Partyline newsletter - summarize events from past month, advertise upcoming events.

Coordinate with HDCS or SLU to get interns, kids interested in journalism

DEKALB IN BLOOM:
BEAUTIFICATION, GARDENING, & PUBLIC ARTS

Objectives:

 

Publicize intent to rebrand and clean up our town - including property owners with junk, etc.  Time is up - time to clean up.  Raise public awareness that it's not to attack anyone -- it's for the betterment and survival of the town.

Create sense of being in this together, positivity, assistances, incentives, highlight benefits. Work with Accessor to educate about tax increases and home improvements.

Visual rebranding: update any municipal signs, letterhead, with same colors, font.  

Update new town Welcome Signs with Town Board.  Use to promote Blueway, Maple Traditions, etc.  

Coordinate with local businesses about possible business directory sign.  Envision gazebo as the center of the Town.  Kiosks, info booths, welcome center.

Establish gardening club to plant more perennials through out town - focus on easy to care 

Possible Ideas:

Provide assistance to community to plant their own plants and flowers.  Can local hardware stores, florists, etc do DIY workshops?

Better advertise bi-yearly community clean up weekends (with municipal bulk junk drop offs, info on electronics, clothes, hazardous waste, etc recycling)  

Collect lawn debris to reuse in public mulch bin, free firewood

Seek donations of mulch, gardening supplies, bulbs to give to the community. 

 

 Look into establishing a lawn & gardening "library" so people can borrow things they need.

Plant flowers and plants in public areas 

Create community garden to provide food, recreation, knowledge.  Opportunity for different generations to socialize.

Utilize light poles in town for banners, flowers, decorations

Explore ways to cover ugly areas/properties - temp walls with murals?

Cut back brush at intersections for better visibility

Coordinate with town to assist with seasonal decorations.  Sponsor decorating contests.

Sponsor block/road competitions for most cleaned up, etc.

HOMETOWN PRIDE:
COMMUNITY CLEAN UP

Objectives:

 

DEKALB CARES:
COMMUNITY SERVICE & OUTREACH

Possible Ideas:

Organize volunteer efforts to help elderly, disabled, etc to clean up their properties.

DEKALB IN BLOOM:
BEAUTIFICATION & COMMUNITY CLEAN UP

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