2023 DeKalb Revitalization Committee
Preliminary Draft Revitalization Proposal

WELCOME (BACK) TO DEKALB:  REBRANDING & MARKETING

Objectives:

Work with DeKalb Town Board to rebrand the town as a community on the rise and a great place for business and recreation.

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Promote our assets and inspire investors with revitalization plans. Let world know we are actively seeking development. 

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Promote DeKalb as a bedroom community and haven for remote workers. 

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Look at marketing ideas to bring in more visitors and tourists.  Change public opinion on town.

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Possible Ideas:

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Launch social media, website, physical brochure to highlight our town

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Directory of businesses, events, resources, recreational opportunities, FAQ's

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Compile stats: cars that go through, reasons to stop, to invest

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Highlight Amish wares for tourists

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Work with SLC Tourism, Chamber

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Signs at town limits listing businesses

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Signs on Rt 11 pointing toward parks, Kendrew, etc

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Sell "I Believe in DeKalb" merch to raise funds, awareness, and community pride - shirts, lawn signs, signs in store windows.

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TALK OF THE TOWN:
PROMOTIONS & PUBLIC RELATIONS

Objectives:

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Seek to better promote events, projects, businesses in the community

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Utilize both digital and analog means of publicity to reach most people

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Work with local press, school newsletter, local organizations

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Possible Ideas:

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Establish a press release method to make sure local media knows about events

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Work with Town Boards to publish digital community calendar, post articles  and photos from events

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Coordinate with other community leaders to sync PR efforts across the towns to make sure there's always something happening and people are well informed.

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Create flyers and social media posts.

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DeKalb Partyline newsletter - summarize events from past month, advertise upcoming events.

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Coordinate with HDCS or SLU to get interns, kids interested in journalism

DEKALB IN BLOOM:
BEAUTIFICATION, GARDENING, & PUBLIC ARTS

Objectives:

Publicize intent to rebrand and clean up our town - including property owners with junk, etc.  Time is up - time to clean up.  Raise public awareness that it's not to attack anyone -- it's for the betterment and survival of the town.

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Create sense of being in this together, positivity, assistances, incentives, highlight benefits. Work with Accessor to educate about tax increases and home improvements.

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Visual rebranding: update any municipal signs, letterhead, with same colors, font.  

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Update new town Welcome Signs with Town Board.  Use to promote Blueway, Maple Traditions, etc.  

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Coordinate with local businesses about possible business directory sign.  Envision gazebo as the center of the Town.  Kiosks, info booths, welcome center.

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Establish gardening club to plant more perennials through out town - focus on easy to care 

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Possible Ideas:

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Provide assistance to community to plant their own plants and flowers.  Can local hardware stores, florists, etc do DIY workshops?

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Better advertise bi-yearly community clean up weekends (with municipal bulk junk drop offs, info on electronics, clothes, hazardous waste, etc recycling)  

Collect lawn debris to reuse in public mulch bin, free firewood

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Seek donations of mulch, gardening supplies, bulbs to give to the community. 

 Look into establishing a lawn & gardening "library" so people can borrow things they need.

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Plant flowers and plants in public areas 

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Create community garden to provide food, recreation, knowledge.  Opportunity for different generations to socialize.

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Utilize light poles in town for banners, flowers, decorations

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Explore ways to cover ugly areas/properties - temp walls with murals?

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Cut back brush at intersections for better visibility

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Coordinate with town to assist with seasonal decorations.  Sponsor decorating contests.

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Sponsor block/road competitions for most cleaned up, etc.

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